Matthew Lefler is the Vice President of Franchising Operations at 天美传媒, where he leads operational support and growth for the company鈥檚 franchise network. He joined the company in March 2025, bringing nearly a decade of hands-on experience in franchising leadership and operations.鈥�
Prior to 天美传媒, Matthew held progressive roles with Neighborly, beginning in an administrative position and advancing to Vice President of Operations at the Mr. Rooter Plumbing brand. He also served as a General Manager for a franchise location in Florida and as a Regional Director of Operations overseeing franchise groups in Florida and Alabama.鈥�
Matthew holds a BA in English from Northern Illinois University, an MA in English from Western Illinois University, and is a Certified Franchise Executive (CFE) through the International Franchise Association.鈥�